Why Blogging Is Good For You and Your Business
- 19th November 2019
- by jess
The Reasons Blogging Is Good For Your Heart, Soul & Business
A blog really can be one of the most rewarding things you will ever create. Ever since the 18th century people have been diarising and documenting their life. This has been in the form of major life events, daily occurrences and even documenting unusual encounters. Although people still write in diaries, in 2019 it is very popular to blog.
A blog is a regularly updated webpage that is run for the purpose of educating an audience. A blog is not defined by a specific topic and writing about your interests, lives and careers all constitute as blogging.
Although making money from blogging is a huge financial advantage, blogging can bring many other benefits to your life. Engaging with your audience can bring benefits such as making new friends, growing a business, improving your confidence and educating people. Blogging can really help you make a difference to people, this is why it is important to write something meaningful, either emotionally or factually to keep people coming back.
Blog For Your Health
Here are the reasons that blogging can actually be good for your mental health, I seriously recommend giving it a shot!
If you happen to spend one evening a week blogging you might find yourself conducting some research in order for you to present a perfect blog. Gradually over time you might find your blogs becoming more structured and readable. It is true that practise makes perfect and this is certainly the case with blogging. By improving your knowledge of the world around you and blogging in general you are improving your employability. Becoming a professional content writer can give you an enjoyable career that isn’t paid badly at all.
Feel Less Lonely
A study has revealed over 9 million people in the UK across all adult ages – greater than the population of London – are either always or often lonely.
Putting your feelings and emotions on the internet for everyone to see can seem daunting – however, by doing this you are making yourself available to meet like-minded people with common interests. Engaging with your audience can make your opinion feel heard and ease those common feelings of loneliness. Gaining an audience is by no means a quick process but constantly producing
content can help you get there faster, so why not give it a go?
Become More Confident
Once you start expressing yourself you might feel yourself in a trance where you feel absolutely anything is possible, these feelings can really help you ‘carpe diem’. The confidence received from finishing your first blog can really enable you to have confidence in the future to finish things you’ve wanted to do in the past but have never managed to get round to. Use this momentum to propel forward and finish that book you’ve been meaning to finish!
Write Something Meaningful – Make A Difference
Although you might not mean to, you can end up changing a person’s life. This might seem dramatic but this happens, people often struggle with common issues and feel as if they are completely alone in the world. By opening up you are showing people with similar feelings that they are not alone.
It is a known fact that some people are more creative than others and If you have ever found yourself filling out personality tests you might have seen that you belong to the creative side. Blogging can give you the freedom to express yourself and connect with your creative side that you might’ve forgotten.
Blog For Your Business
So now we have covered the emotional benefits that blogging can really bring to your life, it’s time to talk business! Blogging is one of the greatest things you can do to improve brand awareness, customer engagement and increase profits. Even posting to your Google local pack can benefit SEO, you can find more information on this by contacting us here at Click Fusion. These are the reasons why blogging is great for your business:
Blogs Generate Brand Awareness & Attract New Customers
Brand awareness is a hugely important element of marketing and blog posting will allow you to personally engage with your audience. Once you’ve established your credibility, your prospects will develop trust with your brand. Future leads are more likely to convert into paying customers when they find a brand trustworthy and reliable.
Frequent engagement increases trust and can increase the amount of visitors that return regularly to your online business. But before reaping the rewards you need to create a brand that is humane and can share relatable experiences. This is important for connecting with your audiences and once you nail this you’ll start to see more engagement on your blogs and social media.
Blogs Increase Traffic To Your Site
In order for your online business to be profitable, you will need to get users visiting your site. This can sometimes be more difficult if you have a niche product that users aren’t aware of. By regularly blogging you are increasing the number of pages on your site, by having more pages you are increasing the chances of audiences finding your website. Posting often shows search engines that your website is active and this can help you with your SEO efforts.