Jodie Marsh - eCommerce Website
The brand behind a celebrity wanted to expand their offering and sell products directly from their website, requiring a new ecommerce page and functionality.
Working on the current site we:
- Seamlessly integrated a new ecommerce ready page for customers to make direct purchases
- Built in key functions that allowed for easy and secure online payments and account processing
- Tested usability across devices and platforms
Jodie Marsh is a well-known English media personality, bodybuilder and model. She is regularly seen on TV appearing on shows such as Celebrity Big Brother, The Weakest Link, The Kevin Bishop Show and Snog, Marry, Avoid?
As part of her extensive personal brand, Jodie and her team run a website that gives fans and other interested individuals an insight into her life. This includes a regularly updated blog, as well as tips on fitness and healthy eating recipes. However, as Jodie grows her brand and increases her offering the need for an ecommerce shop that seamlessly blends into the rest of her site was needed.
We were asked to facilitate this change and were briefed to create a new shop section on the site. They asked us to make the site clean, simple and easy for customers to find and purchase items. They also wanted a tool to keep people consistently engaged with subscriptions services, which would include an annual membership. Finally, it was noted of importance that the shop blended in with the rest of the site, followed the feminine colour scheme and branding and wouldn’t look out of place.
To help make the teams life easier we were also asked to build in trusted payment and account processing features.
We started the project by collecting all requirements and designing a shop section that met them all, as well as ensuring that all branding and styling was included. We also set up an easy to buy subscription services that could be selected and paid for in the same simple steps as buying a product.
Finally, we introduced custom Xero accounts integration and Barclays online payments to ensure seamless payments and account processing.