Hamwic Trust - Mayflower Partnership Logo Design

Overview

A new educational trust needed a logo that would appeal to schools to join their partnership and to corporate businesses in order to gain their sponsorship.

We completed the project by:

  • Comprehensively understanding educational and corporate styling
  • Incorporating that understanding into the logo along with other key requirements
  • Making any detail changes or edits required by the client to ensure satisfaction
Hamwic Trust - Mayflower Partnership Logo Design

Brief

The Mayflower Partnership was formed in October 2017 with the aim of creating a safe, happy and nurturing environment for all children to learn and thrive in. Ludlow Infants based in Southampton were the first to join the partnership under the Hamwic Educational Trust and was soon joined by Thornhill Primary. More schools plan on joining the partnership over the coming months.

As a new and exciting idea, the Mayflower Partnership needed to establish themselves as a leader in the educational space. The team behind the partnership understood that to do this they would need to create a concise and powerful logo that represents everything that they stand for.

Knowing that we had designed logos for a number of other successful organisations they contacted us to help them with this challenge. In order to appeal to all that would be involved in the partnership they briefed us to design a logo that incorporated styling from both the educational and corporate sector. This would work to help the team to attract schools to join the partnership as well corporate businesses that may sponsor them.

They also wanted to include the heritage behind the name, so we were asked to also build in the Mayflower ship sailing on water to the logo.

The Solution

We kicked this project off by undertaking extensive research. To meet the brief we needed to ensure our understanding of educational and corporate branding was comprehensive in order to get the perfect cross over between the two. We also needed to research the Mayflower ship and how best it could be represented in logo form.

Once we had undergone this research our expert designers used it to create a number of initial concepts for the partnership to choose from before making final edits and detailed changes to the preferred selection.

Graphic Design

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