Nightjar Engineering and Construction - Business Cards, Letterhead & Logo
A new business in the engineering and construction space needed a professional and clean brand identity to be delivered.
We helped by:
- Creating a clean and memorable logo
- Delivering an easy to follow brand identity guide
- Enabling the business to incorporate their new brand into many common marketing materials
Nightjar Engineering and Construction Limited are a new, up and coming engineering and construction specialist base in Hampshire, UK.
Nightjar face no small challenge, looking to break into a highly competitive market with considerable competition for customer’s attention and budget. With this in mind Paul Dunning, Director of Nightjar, got in touch with us to get some advice and support in creating a brand that would both represent everything that the business stands for and help them to stand out as a trustworthy, quality and professional business.
Paul challenged the team to create a logo that matched his brief. He also wanted the logo to be suitable for incorporating into a number of mediums which would then be used to market the business. Finally, Paul asked for a style guide that would allow the team at Nightjar to use the brand in a consistent and professional way moving forward.
Here at Click Fusion the team took this challenge and ran with it. First seeking to understand the business itself, what it does and the market in which it would be operating. Using this information the designers were then able to put together a number of initial and original concepts that were delivered for consideration by the client.
Taking on board the feedback received, we then developed the preferred concepts into a single powerful logo to represent the brand. This logo was accompanied by an easy to follow and clearly laid out identity style guide that highlights the fonts and brand colours that should be used to best effect. We also supplied copies of the logo to be used on light and dark backgrounds.
The logo and style guide provided has allowed us to incorporate the Nightjar brand into a number of key materials that can be used to market the brand including a professional website, letterheads, business cards, van graphics and signage.