How We Can Help
We work with clients to create beautiful websites that truly represent their brand and help their customers find all the information they need to make that all-important decision to buy. In the modern world we all have a mixed approach to website viewing including consuming content through computers, tablets and mobile phones. Having a responsive website is key to catering to all of your customers’ needs seamlessly on one site.
We build responsive websites that help businesses:
- Look great across multiple platforms including phones, tablets, laptop and desktop computers
- Get their websites loading faster, even when they are relying on a poor or slow connection, therefore bettering customer experience
- Optimise sites for search engine preferred platforms, increasing website ranking on search results pages
If you need a new website or it your existing site needs improvements to benefit from modern trends, contact us now.
The Responsive Future
Did you know that if your website is not responsive then you are missing out on a huge amount of potential website traffic? With 80% of all web traffic coming from mobile devices, if your website is not mobile responsive then a huge number of potential visitors are going to pass you by.
Not being mobile ready is even more concerning when you consider that Google, the biggest search engine in the world, has announced that it is demoting websites on their search engine rankings if their website has poor mobile performance. In fact, if you take into consideration the statistic that an estimated 90% of all organic web traffic originates from Google, then not having a responsive website can seem like business suicide.
Getting more traffic isn’t the only reason for going responsive with your website, it also has huge benefits when it comes to customer experience. Allowing your current or potential customers to seamlessly access your website regardless of whether they are on mobile, tablet, laptop or desktop means it’s easier for them to find the information they are looking for.
Responsive sites also allow you to integrate with social media. Sites such as Instagram, which are primarily built for mobile, are excellent tools for sending traffic to your site. If visitors follow links from mobile social to find your website is not responsive, then you are likely to loose their custom immediately.
Web Design UI\UX
Have you ever visited an app or a website and got so confused about what to do or where to click to get the desired result that you just give up and leave? This is more common than you might think and leads to lots of businesses missing out on potential customers engaging with them.
Understanding that good User Experience (UX) and User Interface (UI) goes a long way to making your business user friendly is fundamental to business success.
We apply our expertise in UX and UI to help businesses by:
- Auditing websites and apps to assess their usability
- Develop design to make poor performing websites better
- Shorten load times that in turn boost search engine rankings and paid advertising success
- Increase customer satisfaction and therefore customer retention, allowing for powerful brand messages to be communicated well
Benefits of good Web Design
User Experience and User Interface go hand in hand. They ensure that the user journey is as smooth and efficient as humanly possible. This doesn’t just make customers happy but it also leads to more conversions, enquires and improved results.
In fact good UX and UI can be directly linked to increases in profitability for businesses that use it. This is because it allows you iron out any potential issues that customers might have which block them from easily making the action you desire from them. In simple terms, this may be something small like the ‘buy now’ or ‘contact us’ button on your website or app not being easy to find and therefore visitors simply getting frustrated and leaving to find an alternative.
It is always worth remembering that humans are inherently lazy and will take the shortest and easiest route possible to getting something done. By making this customer journey as seamless as you can it means that visitors don’t have to waste any needless energy in buying from you and are much more likely to do so. This might seem like an extreme opinion, but when you look at the success of big businesses that make things simple, like Amazon with their one-click ordering, it is clear that this matters.
Finally, because UX and UI focus on better usability including faster load times and generally being easier to navigate, this means better rankings on search engines. This is because businesses like Google want to make their user experience as best as possible and this means they want the most user friendly sites appearing at the top of their rankings.
We understand that our clients want to benefit from responsive websites but aren’t necessarily concerned with the technical details of how we do it. That is why we pride ourselves on working quietly behind the scenes to ensure your businesses presence online is represented in the best light, whichever platform your customers choose to view it on.
Our team of web experts are experienced in applying the latest technology, and accepted best practises, from across industry, to make sure your website is working as efficiently and effortlessly as possible. This means your customers can find and digest the information they need to in order to purchase what you’re selling, rather than getting frustrated and moving to a competitors site.