Pay Per Click (PPC)
What we do
Pay Per Click advertising is a crucial part of any businesses marketing mix. It delivers businesses with access to the right people, with the right message, at the right time. With the right knowledge and experience you can leverage this tool to generate explosive growth.
We help businesses by:
- Understanding your needs and goals
- Creating a PPC strategy that helps you achieve those needs and goals
- Consistently reporting on progress and tweaking the strategy to ensure you are getting the most out of your paid advertising strategy
The Pay Per Click difference
Many businesses don’t like the idea of paying for advertising, especially when platforms like social media offer so many opportunities to create growth through organic means. This is certainly true, however, by using PPC advertising alongside consistent organic growth a business can see considerable benefits.
The first and most obvious benefit of PPC is the fact that it offers businesses much greater exposure. On both search engine result pages and social media, prime positions are reserved by those who pay for the privilege of filling them – you simply cannot obtain them without doing so.
Unlike organic exposure which requires a long, strategic approach to achieve, PPC can give you immediate access to a highly targeted audience. The targeting offered by PPC ensures the relevance of the audience. The consistency of this super-relevant traffic can also be guaranteed via paid advertising.
PPC also allows businesses to be flexible and agile in their approach to marketing. The immediate accessibility to target audiences allows you test and change your marketing message without the need for a long term strategy. This means businesses can test the viability of new products, services, markets and messages in a cost-effective way without the need to completely change the direction of the company.
Finally, for start-up businesses with no established audience, PPC allows you to get your new products and services in front of the right people right from day one.
Why pick us?
Paid advertising is relatively easy to do, but incredibly difficult to do right. We have the skills and experience in this area which can help take your business to the next level.
By seeking first to understand your business needs and goals, we will build a PPC strategy that will help you achieve those in the most timely and cost-effective way possible. To do this we call on our expertise in a number of areas including highly targeted Google Ads, increasing sales to your ecommerce site through Google Shopping, increasing sales with pre-qualified customers through retargeting campaigns and reaching new audiences in a compelling way through Facebook and Instagram adverts.